EDUCATION AND POLICY SOCIAL MEDIA ACTIVIST (Part-Time)
Are you an avid follower of education policy and the influencers shaping the conversation on education?
PDK International is looking for a dynamic part-time social media activist who can promote PDK’s vision, products and data in a timely and efficient manner. PDK’s brand consists of: looking at education as a complex issue, elevating the conversation, being intellectually honest, asking the right questions, and changing the narrative around our core values of social justice, engagement, excellence and results in education.
With elections afoot and the discussions of education taking a more prominent part of the 2020 conversation, PDK’s Social Media Activist will work to help create and execute a social media strategy around our programs and promote our relevance in the narratives surrounding education.
Reporting to the Marketing and Communications Manager, the PDK Social Media Activist will also work closely with division directors and the CEO to shape the social media presence for this upcoming cycle and maximize PDK’s social media presence. This role will also support the social media activity of the CEO, who is a social media influencer for education conversations.
The ideal candidate has a background in social media content creation, can write creatively and concisely, and is a follower of digital marketing trends.
- Execute social media strategy across all programs
- Create engaging copy and images to distribute across platforms
- Attend local PDK events to share content via social channels in real time (live tweeting, IG stories, etc.)
- Develop and maintain a social media editorial calendar
- Define and track social media KPIs
- Collaborate internally with the programs team and externally with our partners to ensure social media needs are met
- Stay up to date on current education activity and digital marketingtrends
- At least one year of experience in social media marketing
- Expertise in Twitter, Facebook and Instagram
- Experience with social media marketing tools such as Hootsuite, Sprout Social, etc.
- Proficient in Adobe creative suite
- Excellent communication, collaborative, and analytical skills
- Strong interest in achieving diversity, equity and inclusion in the education space
HOW TO APPLY
Candidates should email a cover letter, resume, and a link to one social media handle that they have recently managed to HR@PDKIntl.org with “Social Media Coordinator” in the subject. No phone calls please.
About PDK International
“Engaging educators and strengthening schools, so every student thrives.”
Established in 1906, PDK International supports teachers and school leaders by strengthening their interest in the profession through the entire arc of their career. We honor educators as professionals who learn daily from their work and want to share their knowledge with others to transform the lives of their students and their own specialized work. Today, we are transforming into a vibrant social sector organization that will activate educators and other stakeholders to elevate the discourse around teaching and learning to ensure that every child has access to a high-quality education.
PDK International is comprised of seven divisions, Phi Delta Kappa, Pi Lambda Theta, Educators Rising, Kappan Magazine, the PDK Poll, PDK Education Partnerships, and the PDK Education Foundation. We are driven by the core values of social justice, engagement, excellence, and results.
We are a serious organization for serious educators (who don’t take themselves too seriously). We serve to embrace the complexity of the issues in education, are intellectually honest, strive to ask the right questions, and hold both sides of the debate accountable. We work to change the narrative and elevate the conversation, but most importantly, we work to move the needle and get things done.
About Pi Lambda Theta
Pi Lambda Theta (pilambda.org) is one of the nation’s most prestigious education honor societies. Established in 1910, Pi Lambda Theta serves to recognize outstanding students who intended to pursue careers in education. With more than 185,000 individuals who have been inducted across the nation, membership signifies a commitment to academic excellence and the teaching profession.
About Educators Rising
Educators Rising is transforming how America develops aspiring teachers. Starting with high school students, we provide passionate young people with hands-on teaching experience, sustain their interest in the profession, and help them cultivate the skills they need to be successful educators. Every teacher should enter the profession with the necessary skills. Educators Rising is a powerful way to help communities grow the next generation of well-prepared teachers.
PDK EQUAL OPPORTUNITY STATEMENT
PDK International is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.