Joan Richardson

PDK Poll


Joan Richardson is director of the PDK Poll of the Public’s Attitudes Toward the Public Schools. Previously, she was editor-in-chief of Phi Delta Kappan magazine, a publication of PDK International, for 10 years. She joined Kappan in July 2008 and led the efforts to transform the magazine’s appearance, content, and internal operations.

Before joining Kappan, she spent 12 years as director of communications for the National Staff Development Council. In that position, she managed the organization’s strategic communication plan. She was executive editor of JSD where she wrote the column “Results,” editor and writer for the NSDC newsletters—The Learning Principal, The Learning System, Tools for Schools, and Teachers Teaching Teachers(T3)—and manager of the organization’s extensive web site. She also directed NSDC’s book publishing operations and its media outreach efforts.

Before joining NSDC in 1996, she was an award-winning education reporter for the Detroit Free Press.

Richardson is the author of From the Inside Out: Learning from the Positive Deviance in Your Organization (NSDC, 2004), co-author of What is Staff Development Anyway? (NSDC, 1997), and co-author of On Your Marks (Detroit Free Press, 1993).

She was a Michigan Journalism Fellow (1988-89) and recipient of a German Marshal Fund travel scholarship to study education in Germany and Denmark. She is a former board member of the Education Writers Association. She served on the Grosse Pointe (Michigan) Board of Education for six years, including one term as president.

She received her bachelor’s degree in journalism and history from Indiana University. She lives in suburban Detroit, Mich., and telecommutes to her work at PDK. She is married to Bob Rossbach, a media and public relations consultant, and the mother of three adult children.

About PDK International

Established in 1906, PDK International supports teachers and school leaders by strengthening their interest in the profession through the entire arc of their career.

We honor educators as professionals who learn daily from their work and want to share their knowledge with others to transform the lives of their students and their own specialized work.

As a social sector organization, we elevate the discourse around teaching and learning with the goal of transforming the student experience to ensure that every child has access to a high-quality education.